How fast would your business grow if you tapped into a market that counts for 50% of the UK's population?

The technology landscape is changing.

Where once people accessed the internet on a desktop or laptop computer, the "Post PC" era is gathering speed.

Nowhere is this more apparent than in the phone market.

Here in the UK, Android (my OS of choice) powers almost half of all smartphones. Half! Even more astonishing is that half of mobile phones in the UK is a smartphone, and that number is growing.

A bit of simple maths will reveal that Android is used by 1 in 4 mobile phone users. Read that again. 1 in 4 phones is an Android phone!

This is important because it shows where your market, your potential clients and customers will be and how you can reach them.

It will become increasingly important to provide a mobile presence to your clients and prospects, and at the moment, the best way to do that is with an app.

This is where iFitCentral comes in. With experience in building successful websites we've also been working on mobile apps.

We've gone Android first for a few reasons:

Did you read the above? 1 in 4 phones is an Android phone! If you're looking to reach the maximum audience, Android is where it's at
Apps are much simpler to develop and cheaper to deploy to the Android market. If you'd like to deploy an app yourself it will only cost $25 to sign up whereas iOS (iPhone apps) will cost $99 and you need a Mac to submit them from

We are developing for iOS (we do love our iPad!) but have taken an Android first option for 2011. Early 2012 will see us deploy our iOS apps.

Interested in having a look at our apps? Scan the App Portfolio with your smartphone and it will send you the link to a few select ones :)

Want to find out more? Get in touch with the form to the right.

Speak soon,
Ken (Chief Geek @ iFitCentral.NET)

Sources:
http://www.guardian.co.uk/technology/2011/oct/31/android-uk-smartphone-g...