Weight Loss vs Fat Loss? Which one wins?

If you've ever been interested in finding out what people search for when they Google for this, the most hot of hot topics for a personal trainer here's some data and research

Weight Loss (Locale: UK) had an average 1,500,000 searches
Fat Loss (Locale: UK) had an average 165,000 searches

So there you go - weight loss has almost ten times more search volume - which is going to lead to a no brainer of a statement. Use "weight loss" on your website, articles, blog posts and copy!